Stories, Spells & Sacred Knowledge

Independent publisher of folk magic, children's fiction, and practical witchcraft guides

Featured Titles

From cunning craft to children's adventures

A Year of British Folk Magic
Folk Magic

A Year of British Folk Magic

Twelve months of ritual, ancestral wisdom and home protection rooted in British cunning craft tradition.

Paperback Kindle
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Children's Fiction

Aimee the Ant and the Whispering Tree

Aimee and Squawk the seagull seek the Keys of Freedom in a magical walled garden.

🕯️
Witchcraft

Witchcraft Colouring Book

Adult-level intricate designs rooted in folk magic symbolism. 46 pages of magical art.

About APW Publishing

APW Publishing is the independent imprint of author Allan Pinfield-Wells, dedicated to bringing folk magic traditions, enchanting children's stories, and practical witchcraft guides to readers across Britain and beyond. Rooted in a deep love of magic, history, and the craft of bookmaking.

Get in Touch

Questions, stockist enquiries, or just to say hello

✉ hello@apwpublishing.co.uk
🌐 apwpublishing.co.uk

All Titles

Folk magic, children's fiction, and digital products from APW Publishing

A Year of British Folk Magic
Folk Magic

A Year of British Folk Magic

A twelve-month seasonal guide to English cunning craft and Welsh folk magic. Over 24,000 words of tradition, ritual, and lore.

Paperback Kindle
🐜
Children's Fiction

Aimee the Ant and the Whispering Tree

A puzzle-filled adventure featuring Aimee the ant and Squawk the seagull on a quest for harmony.

🕯️
Witchcraft

Witchcraft Colouring Book

46 pages of intricate folk magic-inspired designs. Adult colouring at its most magical.

📊
Digital Products

Diabetes Meal Plans & Trackers

Practical printable planners and trackers for managing blood sugar through mindful eating.

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Digital Products

Kids Printable Activity Packs

Fun, educational activity sheets and puzzles for children. Print at home, play anywhere.

The Witch's Correspondences Lookup

Enter any magical intention to reveal its traditional correspondences

From the Desk of APW Publishing

Notes on folk magic, storytelling, and the craft of independent publishing

Folk Magic

The Cunning Folk of England: A Lost Tradition

An exploration of the village wise-men and wise-women who practised folk magic in rural England for centuries before the profession faded from memory.

Coming soon
Welsh Tradition

Dynion Hysbys: The Knowing Men of Wales

Wales had its own tradition of magical practitioners whose methods differed from their English counterparts in fascinating ways.

Coming soon
Seasonal Magic

Imbolc and the First Stirrings of Spring

How Imbolc was observed in British folk tradition, and simple ways to mark the return of the light in your own practice.

Coming soon
Publishing

Writing Aimee the Ant: Story Behind the Story

How a small ant and a loud seagull came to life, and what the Whispering Tree really means to the author behind the adventure.

Coming soon
Witchcraft

Apotropaic Magic: Protecting the Home

From witch bottles buried beneath thresholds to horseshoes above the door — a guide to ancient British protective household magic.

Coming soon
Publishing

Building APW Publishing from Scratch

The story of how APW Publishing came to be — from a love of books and magic to a growing independent imprint.

Coming soon

Get in Touch

Whether you're a reader, stockist, reviewer, or fellow author — we'd love to hear from you.

✉ hello@apwpublishing.co.uk
🌐 www.apwpublishing.co.uk